Revive Africa (http://reviveafrica.com/index.php) is a non-profit site that allows you to donate in different ways to orphans in Africa. The focus of the site is the images of the people, the people that are in need of your help. There are large images on the home page but also large images of the individual children you can help. Photos tend to pull on the heart strings more than just hearing stories. If you show who they are helping they build a personal connection and will be more likely to donate. Because this site is for children in Africa the textures and colors are geared towards Africa. It is rough, natural, but yet bright. Non-profit sites focus is more on people but they still are effective, easy to navigate, and still have an e-commerce part.