Form and Content 2: www.inanyus.com/2007/12/data-table-exercise

I found this typographic piece on the website http://inanyus.com/2007/12/data-table-exercise.  It is a data table designed for a typography lesson. Although it is displayed small on the screen the original intention was for it to be installed with the dimensions of 3x2 meters (9.8 x 6.6 feet).  The table is really unique since it is designed with typography alone, without any grid lines like typical tables. Most audiences don't enjoy reading tables and only do if they have to, but this data table has a clear hierarchy, colorful text, flow, and variation which pull you in. The design does not compromise the purpose of informing you though.  All the information is still clear cut and easy to read. The way the text is laid out and scaled creates a sense of flow and it leads your eye around the piece, making sure you read each of the categories.  While reading tables audiences have a tendency to read the first couple columns and skip the rest but because of the flow and the hierarchy your eye is directed to all the content, reading the most pertinent information first and then the less significant ones. One of the biggest design elements is the scale of the font. The way the font is scaled not only creates a clear cut hierarchy but it also creates a sense of depth. With almost all tables repetition happens since it is column after column of information but it is nice that the color and scale of the font creates variation within it. The color scheme is very contrasting and bright and uses a lot of different colors to add more variety. I'm not sure if this color scheme is the strongest but it does look nice. I would have like to have seen a smaller palette or maybe not as bright of colors.  I'm just not sure how it would look blown up to 3x2 meters with those bold of colors.